We are living in the 'Attention Age', and capturing potential customers' attention is more important than ever. Every word and tone you...

Starting my marketing career 24 years ago, I lacked guidance to avoid costly mistakes. Many marketing leaders withhold secrets to...

When it comes to digital advertising, Google Ads is one of the most powerful tools available for small and medium-sized enterprrises...

Metaphor Elicitation techniques are an overlooked tool in marketing. Midas Media UK discusses the benefits of using metaphoric elicitation.

Midas Media UK explores the general landscape of Pay-per-click advertising.