Articles for business success

Cracking the Code: Mastering Audience Connection for Consumer Packaged Good Brands

In the ever-evolving consumer packaged goods (CPG) landscape, winning at the digital shelf has become the ultimate challenge for brands...

Revolutionizing Marketing: The Power of Artificial Intelligence

AI will revolutionise the marketing industry, more productivity, greater insight and hyper tailored experiences.

More than Words: Harnessing the Power of Metaphoric Elicitation Techniques in Marketing.

Metaphor Elicitation techniques are an overlooked tool in marketing. Midas Media UK discusses the benefits of using metaphoric elicitation.

Branding Authenticity-How to Convey More Authenticity to Your Audience

How to convey your authenticity to your audience....a branding perspective!

Emails are making a big Comeback. Or did they never really go away?

Email Marketing is making a massive comeback and is reemerging as a dominant marketing force.

What are the benefits of a good Social Media Manager?

In today’s world of technology, social media has become an indispensable tool for businesses worldwide. With a vast audience already...

Become a Marketing Acquisition Magnet

Learn what it takes to become a client acquisition expert. Identify what to learn and how.

What is Pay-Per-Click(PPC)

Midas Media UK explores the general landscape of Pay-per-click advertising.