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The One Lead That Stands Out: How to Find Quality Leads
- midasmediaglobal
- Jun 13
- 4 min read
Updated: Jul 24
Let's be honest—finding new customers is tough. I've watched too many businesses struggle because they couldn't figure out how to get a steady flow of people interested in what they're selling. If you're reading this, you're probably in the same boat I was a few years ago: wondering how to turn strangers into paying customers. Here's what I've learned after years of trial and error (and yes, plenty of mistakes along the way).
Why Lead Generation Actually Matters
Look, I'm not going to sugarcoat it. Without new leads coming in regularly, your business is basically treading water. Here's the thing most people get wrong—it's not about getting more leads, it's about getting the right leads. I used to chase anyone with a pulse, and it was exhausting. Now I focus on people who want what I'm offering.
No Leads = No Business!
Start With Effective Content Creation
I know, I know. Everyone says, “content is king.” But most business content is boring. You want to create something that people actually want to read or watch.
When I began my blog, I wrote about the questions customers frequently asked. It turns out, if one person has a question, hundreds probably do too. Here are some ideas that work:
Answer the common questions you receive.
Create detailed guides that provide real solutions (then ask for an email address to download them).
Make videos showing how you execute your services.
End each piece with a clear next step. Don't leave everyone hanging—tell them what to do next.
Understanding SEO: It’s Not Scary!
I once thought SEO was a mysterious dark art. It’s not. It’s about making it easy for people to find you when they're looking for what you sell.
Start simple: What would someone type into Google if they needed your product or service? Use those words in your website content, blog posts, and titles. Regularly write about topics your customers care about. Google pays attention when you consistently provide useful information.
The best part? Once your content ranks well, it brings in leads 24/7 without requiring payment for ads.
The Power of Social Media for Attracting Leads
Many businesses mess up social media by focusing too much on themselves. Nobody cares about your company picnic (sorry). They care about their problems and how you might solve them.
I've found success with:
LinkedIn for B2B engagement: Share insights that help others in their jobs.
Facebook and Instagram: Reach everyday consumers while being helpful, not pushy.
Twitter for quick conversations: Offer useful advice.
Consider running targeted ads with simple offers like "grab our free guide" to capture contact info from interested people.
Email Marketing: A Timeless Strategy
Email gets a bad rap for cluttering inboxes. But done correctly, it's one of the best ways to convert interested people into customers.
The key is building your list properly—never buy email lists, they’re worthless. Instead, offer a compelling reason to subscribe. Then send useful content, not just sales pitches.
I set up automated email sequences that gradually introduce new subscribers to our services and how we can help. Think of it as having a salesperson working 24/7.
Give Away Valuable and Free Resources
People love free stuff, especially when it’s genuinely beneficial. I created a simple checklist that guides people through our process and give it away in exchange for email addresses. You could offer:
Checklists or templates
Free trials or consultations
Calculators or tools
Mini-courses or guides
The goal is to provide something so useful that people would willingly pay for it. This builds trust and leads to bigger decisions later on.
Your Website: Make It Convert Leads
I see many businesses driving traffic to ineffective websites. If someone clicks on your ad or finds your site and is confused about what you do, you’ve wasted that opportunity.
Keep your website simple:
Use a clear headline that explains what you do while evoking emotion!
Provide an obvious next step (call, email, download, etc.).
Ensure it works well on phones.
Test different versions to see what works better.
Don't overthink it. Sometimes, changing one button or headline can significantly increase your conversions.
Partnering for Success
Instead of starting from scratch, find partners who already have relationships with your ideal customers. This could be other businesses serving the same market or influencers in your niche.
The concept is straightforward: they introduce you to their audience, and everyone benefits. Ensure you're partnering with people whose audiences genuinely want what you offer. For example, I collaborated with business consultants and accountants who helped identify my ideal client avatar while rewarding every lead that converted.
The Real Truth About Lead Generation for Business
Here's what nobody tells you: this process takes time, and effective strategies constantly evolve. What worked last year might not be effective today. The key is to pick a few strategies, test them, and then focus on what's working.
Don’t attempt to do everything at once. Begin with two or three approaches from this list and become proficient in them before expanding.
Most importantly, remember that every lead represents a real person with genuine problems. Concentrate on being helpful, and the sales will follow.
What's the biggest challenge you're facing in acquiring new customers? I'd love to hear your thoughts!
What Do You Need to Do Now?
If you run a business and want to scale with a steady stream of quality leads, click below for a free marketing audit. This audit will identify the best strategy for you.
Founder of Midas Media UK, Leon Marfleet has been helping UK businesses craft the right offer, to the right audience at the right time. A lead generation specialist with over 23 years of experience, he has a proven track record of helping scaling businesses of all shapes and sizes!
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