midasmediaglobalMay 24, 20233 min readMore than Words: Harnessing the Power of Metaphoric Elicitation Techniques in Marketing.Metaphor Elicitation techniques are an overlooked tool in marketing. Midas Media UK discusses the benefits of using metaphoric elicitation.
midasmediaglobalOct 4, 20224 min readWhat is Pay-Per-Click(PPC)Midas Media UK explores the general landscape of Pay-per-click advertising.